Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

The #SOMETHINGBIG campaign was at a concept level for the sales team to pitch the idea to the Bauer Media Marketing team, to further the Bauer brand. It was to illustrate the reach Bauer have within the UK, reaching over 22 million people.