Matalan is one of the UK’s leading clothing and homeware retailers offering quality fashion and homeware at up to half the equivalent high street price.
I worked on the Matalan account with Ignition CBS. It’s always nice to work on such a big, well known brand; especially when you see it in the shops. Matalan had, should we say ‘a lot’ of brand guidelines, for every job. The brief was to design packaging for their homeware brand ‘Utility’ which fit well within the Matalan Utility guidelines.