This new visual language for the PokerStars Sports brand, shows that we are instantly recognisable as the sports arm of the PokerStars. We want to maintain the consistency of the grid system and the use of colours, fonts logos that ensure we are in line with PokerStars and PokerStars Casino.
Introducing our sports graphics and textures. A simple nod to football or the relevant sport that can be dialled up or down to add a sporting flavour that feels exciting and minimalistic, utilising current design trends. Pitch outline, tactics or simple sporting textures are instantly recognisable as a sports brand. We can even explore the use of the word ‘SPORTS’ in simple ways to really make it clear who we are.