It isn’t the idea of email marketing that people struggle with, it’s the execution.
It’s hardly a shock that so many people love the idea of email marketing – and indeed, some organisations might dabble in it, if not initiate the most ambitious full-blown campaigns. After all, it’s a type of marketing that’s making the most obvious alternative – direct mail campaigns – look increasingly cumbersome, inefficient and costly.
There’s a definite art to email marketing, and that extends way beyond the content of each email. Of course, what you say in your emails is vital. You’ll need to craft the right message so that people respond to your email, making the most of the interactive elements that give it another advantage over direct mailing.